O2, Chocolate and Twitter

On Twitter today mobile phone company O2’s customers are talking about the bar of chocolate O2 sent them in the post today. Some were happy and actually said thank you. However there were also some who said “thank you O2 but I wish you would…” I won’t do O2’s market research for them but guess what? O2 will be able to discover and solve more of its customers problems this way if they have a pro-active social media team.The UK houses the 2nd largest population of chocolate lovers in Europe. Are you still vacillating about marketing with chocolate? Get your customers talking and maybe even prospects.

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