The Best Chocolate in the World Hoax

Potted Chocolate Pudding

Via marthastewartweddings.com

Has anyone ever said to you this is the best whatever in the world just for you taste or see it and think I don’t agree?

It’s the same way when people say Belgian chocolate is the best chocolate in the world.

To be honest, I really, really enjoy Belgian chocolate and sell chocolate that’s made to a Belgian recipe.

However, it’s all subjective when it comes to taste. The chocolates I enjoy most are Lindt and they’re Swiss. Yet, I can’t compare the superior quality I experience when I have some Valrhona. You can just tell there’s been more effort.

So, why is Belgian chocolate so popular? Well, according to history it appears there’s no other reason than clever marketing.

It can all be traced back to American chocolate company, Godiva, which was founded in Belgium in 1926. The company marketed itself as selling ‘the best chocolates in the world’ and it worked on the public.

Also, the Belgians have played prominent roles in the advancement of chocolate in the world:

Neuhaus was the inventor of chocolates that could be filled with creams and his wife created ballotins which are gift boxes in which chocolates are still sold till today.

We also know that Brussels is considered the chocolate capital of the world being home to more chocolate factories than any other city on the earth.

So, that’s a bit of chocolate history for you and for reading all the way to the end why not reward yourself with some chocolate of course!

And if you really enjoyed reading this please share it.

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Comments

  1. Interesting. It’s all about perception. I’m sure if give someone a glass of cheap wine and tell them the bottle cost 500 dollars, they’ll lick their lips and say it’s the best wine they’ve ever had! I’m sure the same goes for chocolate :)

  2. Thank you for the chocolate history. I am not a chocolate connoisseur but wanted to mention that I’ve observed that the same brand chocolate, when made in different countries, comes out different. For example, Cadbury U.K. and Cadbury in the United States (where I live) have a totally different taste. I much prefer the U.K. version.

    • Chocolat A Toi says:

      Thanks for your comment Alana. It’s a bit like McDonald’s isn’t it? Same store but satisfying different taste buds. I do love Reese’s peanut butter cups. They’re my favourite American chocolate.

  3. Umm…chocolate…all kinds…I am having a salted caramel, dark chocolate from Whole Foods right now…must be healthy if it is from Whole Foods! I enjoy reading your blog and learning about chocolate! Very interesting about Godiva!

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